The Loop18 Mission

At Loop18, we didn’t set out to create another golf brand with an endless catalog of products. Developed alongside elite golfers, professional caddies, tour professionals and a world-class towel manufacturer, Loop18 was founded with a singular pursuit: to create the traditional caddie towel exactly as it should be—without trends, gimmicks, or unnecessary features.

We’re focused on doing the fundamentals better than anyone else. By obsessing over the details and perfecting one exceptional flagship product—the Original Caddie Towel—we aim to establish a new standard for what a traditional caddie towel should be and earn the trust of serious golfers.

Our mission is simple: bring together the essential qualities that make a towel exceptional—premium materials, superior feel, reliable performance, lasting durability, and timeless design—and thoughtfully refine them into one towel built for the way the game is meant to be played.

Built On Experience

An accomplished lifelong amateur golfer, founder Brian Gillespie is a Philadelphia Amateur Champion who played golf at the Division I level and has competed in seven USGA national championships, twice advancing to match play in the U.S. Amateur. His experience in competitive golf shaped the philosophy behind Loop18: thoughtful design, dependable performance, and respect for the traditions of the game.